The Story Of Ideas

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    The Story of Ideas

    Authors and creators of all types are trying to get their audience to buy into their idea.  Often they lose their audience in the boring details of the idea.  They are telling the wrong story filled with the details of facts and data.  Instead, creators and innovators need to focus on crafting the story that captivates their audience and invites them into the center of the story.  By shifting the story from data and facts only, they allow their audience to become part of the story.  This pivot is one that will make the difference between a missed opportunity and an engaged audience.  In this presentation, you will learn how to move past selling your idea and into telling the story of your idea.