The Problem With Trailers

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    The Problem with Trailers 

    Character!

    Conflict!

    Plot!

    Cliffhanger!

    In a world…where trailers…never used to tell you the entire story better than the film itself…Trailers were actually used to excite you into seeing the film. So what happened? We break down what makes for a great trailer, when things went wrong, how to design a good trailer, and if you should even be thinking about the trailer when you’re writing your script.