Bottom-Up: Thinking About Story

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    Bottom-Up: Thinking About Story

    What does it mean and how do you do “bottom up” storytelling as a writer? Bottom up is a way of life, a way of doing business, and a smarter way to tell stories. The Bottom-Up Revolution picks up where Malcolm Gladwell’s Tipping Point left off. By understanding the roots and implications of “bottom up” and “top down” you’ll be better able to tap the incredible power of this storytelling trend, as today’s top writers and business leaders have done.